The New Tech Blogs Network
About 6 month ago, I had thought that the world of entrepreneurship has really changed and that various factors had make it much much more accessible to the “average joe.” I called it the rise of Armchair Entrepreneurship
Today, I realized I was somewhat wrong... Nicholas Carr of Harvard wrote an enlightening post, FON’s unsavory buzz, reflecting on a WSJ article regarding FON’s blog-lebrity advisory board.
The is something else here that Nick is implying... which is that getting in good with this virtual “blog-lebrity” network has replaced the old boy network of yester-years as the pre-requisite to generating buzz for a startup. For anyone that has been reading tech blogs for a while, he/she would have already realized the amount of ass-kissing in the comment section of any of the famous blogs.
Furthermore, many lesser known blogger spent most of their time trying to get link-backs (read pagerank juice) by posting “me-too” posts that does nothing but “second” the opinion to the original one... creating more useless noise for search engines to crawl and index...(you can call this post one of them.
So what does that mean? It means, if you dont have millions to pay for a real marketing campaing, you better get to know one of these bloggers by creating an useless “echo” blog or just commenting religiously on their blogs with lemming like comments trying to “build” a virtual relationship hoping that once you start your livesexchat company, you get some coverage.
We used to call VC’s lemmings and sheeps for the way they chase after the latest trends and the hottest startups... we need to take a good look at ourselves for the way we behave... otherwise, the pace of innovation will slow... not increase if this keeps up... the real contrarian voices are being drowned out by the group-think lead (certainly not purposely) by the “blog-lebrities”... and perpetrated by ourselves. This virtual cast system needs to end... soon...